A guest article by Angel Kwiatkowski of Cohere Coworking Community in Fort Collins, Colorado (USA).
If you’re a would-be coworking space catalyst:
So you want to start a coworking community? Don’t seek real estate and fancy desks as your first step. Instead, start telling your story - within the coworking wiki, at local meet-up groups, with past colleagues and with anyone in your area that might be interested in coworking.
Tell the story of why you’re starting a coworking space. This was a big part of the reason why our coworking space, Cohere, opened its doors with a thriving community. You’d be surprised how much more effectively you’ll build a coworking community by telling your story.
If you’re a coworking space owner or curator:
Alright, so you’ve already helped create a coworking community. Are you communicating the story of your coworking space via your website or blog, through email updates or even within the physical coworking space? Can potential coworkers, current members, and other businesses easily find the story of how your coworking space came to be?
Try posting a community calendar of events and workshops, or a list of resources for freelancers and small businesses. And though it doesn’t fit for every coworking space, an owner or curator can help tell the stories of their members - both within the coworking community as well as outside of it.Stories help foster the very things that a community requires: trust of fellow members, shared values, an openness to sharing and collaboration, and a sense of stability
If you’re a Coworker:
Do your fellow coworkers know who you are and what your business is? Tell them! Through your own blog, if you have one, while grabbing a cup of coffee, or by showcasing the work you do. Heck – write something about your business or work on one of the dry erase boards!
Cohere member Katrina shared her story about coworking here at Cohere and how it has helped her as a freelancer. The more you, the coworker, share your story with other members, the more that the all-important community elements of trust, openness and collaboration will thrive. The collective awesomeness of your coworking space will grow exponentially.
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