The low-down on social media for small businesses
We all know by now that social media platforms can be a very powerful channel for connecting with customers, raising brand awareness and for generating new business (see how) – so learn how to use them, and use them well! Whether it’s Facebook, Twitter, LinkedIn, Youtube or Pinterest, here are some useful suggestions of when and how to use each channel.
5 tips to build a community for your startup
At this year's Social Media Week Berlin, HootSuite's community manager Sharif Khalladi shared his company's secrets on how HootSuite quickly built a sustainable community. Since he shared his 'secrets' with a 50-odd person crowd at the Social Media Week business and PR hub, he gave the audience free reign to spread them further. Here are five key ingredients that have contributed to HootSuite’s success.
Take a break - it's good for you!
The more hours you put in, the better the result right? Wrong. In fact, most people would agree that it’s not the quantity of hours that determines success, it’s the quality of work produced. Long hours don’t necessarily produce the best work. Especially when a project requires inspiration, creativity and high levels of concentration, breaks are a much-needed part of the process.
The Art of Brainstorming
Brainstorming is a widely used, powerful tool for creative problem solving and breaks away from rigid, process-driven thinking. However, there are some important lessons to learn before you dive into your first brainstorming session. Although using colored markers and over-sized pieces of paper can be fun, it’s important to be prepared and organized.