Beware the 4-year drop: Coworker attitudes change over time
After four years in a coworking space, members begin to lose their satisfaction and attachment. They come in to the office less often and make plans to leave altogether. The Global Coworker Survey shows that the needs and attitudes of coworkers change the longer they stay in their workspace. They switch from flexible to permanent desks, from office hours to 24/7 plans, and desire better infastructure. What can coworking spaces do to retain members?
Why people don't cowork (yet)
We’ve reported a lot about coworking spaces and their members. Today we look at the people who might be interested in joining a coworking space, and the possible reasons they haven’t done so yet. The two most important reasons first: either there is simply no coworking space in their vicinity, or they are tied to jobs in companies. About one in eight non-coworkers said price was a barrier to their participation – but sadly these people are the ones who could benefit the most from coworking.
Profiling Coworkers in the United States
The average U.S. coworker is young, male, well-educated, works in Tech, lives close to their coworking facility and is quite satisfied with coworking. This profile comes from an analysis by Emergent Research of the U.S. data from the 1st Global Coworking Survey - which were shared with Deskmag and other coworking groups as organizers of this study.
The female way of coworking
A few days ago we published results of the Global Coworking Survey, which revealed some significant differences between female and male coworkers. We decided to dig beneath the statistics and ask some female founders of coworking spaces for their thoughts on the results. Why do women work on shorter projects and earn lower incomes, but are more content with their coworking spaces?
Female coworker vs. male coworker
Are there differences between the situation of men and women in coworking spaces? Quite a lot: among the most stark differences – women undertake much shorter projects, they are more likely to have a university education, but they earn lower incomes than their male coworking colleagues. Yet they are highly satisfied with their membership at their coworking spaces.
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